Responsible Advertising Means Leaving Algorithms Behind & Listening

Sara Strube Advertising, authentic & local, Digital media, Sustainability

Warning! We’re about to go digital TreeHugger here so please bear with us. First a question: when was the last time you really connected with nature and tried to, say, watch a patch of grass grow? Unless you regularly hang with a 4 & under crowd (or an overzealous mower) your answer is most likely, “well ma’am it’s certainly been a while” or “uh…never”.

But if asked when the last time you checked your smartphone, ipad, linkedin, instagram, facebook page or searched google-bing-yahoo-youtube-etc. for anything, your response would probably be just a few seconds, minutes or hours ago.

That’s because watching grass grow involves patiently whiling away hour upon hour in close proximity to a lot of static foliage. While the latter is a constantly streaming world of downloadable innovation designed to be instantly gratifying, seriously addictive and highly entertaining – as well as an absolute godsend for businesses like Abel Twitchell.

However, without a hand to program or guide them, sophisticated digital media strategies and data algorithms are nothing more than precision drill bits in a tool box. And, we understand that best-in-class targeting and tracking capabilities won’t get you the CTR rates, landing page traffic or the ROI you’re seeking if the Abel Twitchell collective doesn’t actually listen to your business’ precise needs.

Abel Twitchell’s founder is a tech geek who has been building environmental digital media platforms since 1996 (long before it was cool to do so). So believe us when we tell you, we’re wholeheartedly invested in the idea that digital media and local, social or global sustainability business used in tandem is an incredibly powerful communication platform.

But the bottom line is we must also consciously connect with each other – and Mama Earth’s intricate web of ecosystems – every day. Because it’s those connections that can still inspire the massive  economical, cultural and political solutions needed to get us back down to 350 ppm CO2 in the atmosphere. (…warned you we were digital TreeHuggers)

Is local community, social responsibility or global sustainability an essential piece of your business? Then please call us at 603.827.3815 …